Apparel for kids & adults, drinkware and custom creations, hand-crafted by me in my basement (cooler than it sounds, promise). 20% of profits go to helping Canadian kids with cerebral palsy access private physio & occupational therapy!


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I’m Michelle, a freelance copywriter and strategist for B2B tech/SaaS companies, dark roast coffee drinker, and mother to Axel and Jaxon, my amazing identical twin boys. I write about medical motherhood, tube feeding, and updates about my boys.

Interested in a Collaboration?

I love partnering with brands who I genuinely admire and use, and who benefit my amazing audience.

View my Fohr profile, or email me and let’s chat!


Life. Death. Whatever. (Sept 2019)

Love What Matters (Feb 2019)

CBC News (Oct 2018)

CBC News Vancouver TV segment (15:42 in video; Oct 2018)

Fox News (Oct 2018)